About
I am an Art Director with more than twenty years of experience shaping visual communication within the financial services sector. My work is grounded in intention, structure, and respect for the audience, translating complex content into design that informs and guides.
I begin every project by listening. Understanding the message, the constraints, and the people involved allows the creative to serve its purpose without excess. My experience spans integrated campaigns, brand systems, and presentation design, leading creative from concept through final delivery in close partnership with stakeholders.
Accessibility is a core responsibility in my practice. I apply AODA standards throughout the design process, making considered decisions around colour, typography, hierarchy, and UX to support inclusive use across platforms.
I have worked extensively with cross‑functional and global teams and am known for providing steady creative leadership, clear direction, and thoughtful execution. Over the course of my career, I’ve built lasting professional relationships with respected leaders, marketers, and creatives across the financial industry—connections reflected in my active LinkedIn network and ongoing collaborations.
Outside of work, I’m a mother to two daughters whose dedication shapes how I approach my work. One is pursuing law, while the other is in college studying to become an electrician. Their commitment to learning and craftsmanship continues to influence the care and intention I bring to every project.