Russell Investments

Role: Graphic Designer | Creative Business Partner

Challenge
Applying global brand guidelines to a wide range of marketing materials while adapting them for the Canadian market.

Execution
Worked within established global brand guidelines to design and produce marketing materials for the Canadian market, including Fund in Focus reports, quarterlies, flyers, presentations, and OOH advertising. Adapted creative developed by the Tacoma Brand team into localized assets, supporting product promotion, events, and sales efforts. Partnered with marketing, sales, and product teams as the sole designer to deliver consistent, high-quality collateral across multiple channels.

Results
Supported product promotion, events, and sales initiatives by delivering consistent, high-quality, on-brand collateral across multiple channels as the sole designer in the Canadian office.