Brand modernization

Role: Brand system designer | Graphic design partner | Accessibility designer

Project Overview
Invesco launched a global brand modernization initiative to reinforce its position as a forward‑thinking, client‑centric investment firm. I collaborated closely with the Global Brand team to translate the new visual identity across marketing, sales, and digital channels.

The Challenge
The primary challenge was bringing a newly refreshed global brand to life in a way that felt cohesive, modern, and locally relevant—while maintaining strict adherence to global brand standards and accessibility (AODA) requirements across diverse touchpoints.

My Role
I led the creative execution for Canada, acting as a bridge between global strategy and regional application. I partnered with stakeholders across marketing and sales to interpret the new brand system, ensuring consistency, usability, and accessibility across all deliverables.

The Solution
I developed and rolled out branded assets across key channels, including marketing collateral, sales materials, and digital experiences. Every execution aligned with global guidelines while being thoughtfully adapted for the Canadian audience, ensuring both visual impact and compliance with accessibility standards.

Result
The rollout strengthened global brand cohesion and elevated Invesco’s visual presence in the Canadian market. The refreshed identity contributed to increased campaign engagement, improved brand recognition, and a more unified brand experience across regions.