Project Overview

Invesco launched four new Income Advantage ETFs in early 2026 to strengthen its fixed income offering. The campaign supported awareness and education across digital and print touchpoints, with a focus on clarity, consistency, and strong visual storytelling.

The Challenge

Translate complex fixed income concepts into clear, engaging visuals that resonate with financial advisors and investors while maintaining brand consistency across multiple formats.

My Approach

I collaborated closely with marketing, product, to align creative with launch strategy. Visually, I focused on clear hierarchy, approachable data visualization, and strong brand alignment to simplify complex information across all touchpoints.

The Solution

A multi‑asset campaign that combined bold design, concise messaging, and modular layouts to support the ETF launch across LinkedIn, digital ads, and physical materials.

Result

The campaign delivered a clear, unified launch presence, effectively supporting product awareness and reinforcing Invesco’s leadership in fixed income solutions.

Deliverables Executed

• LinkedIn carousel ads

• Digital banner ads

• Infographics

• Product brochure

• Pull‑up banners

• Sales enablement signature block