Challenge
Bring together sales, investment, and distribution teams from across the Americas around a shared ETF strategy, while clearly communicating priorities during a changing market environment.

My Role
Led the creative direction for the symposium, shaping a clear and consistent visual approach that supported the event’s goals and reinforced the idea of working as one team.

Results
The event delivered a cohesive experience that helped teams align on strategy, strengthened internal connections, and supported advisors with clear, client-focused messaging.

Deliverables executed

• Event branding and visual system

• Presentation templates and stage screens

• Environmental graphics and signage

• Digital and print event materials

• Hotel key

• Name badges