SpinTO

Sponsorship and project information also available in the SpinTO Media Kit (PDF, 100 Kb)

The SpinTO Project offers sponsors a unique opportunity to support a great cause in the community, target one of Toronto’s most socially engaged audiences, and gain visibility and brand recognition through both event presence, mainstream media pickup and ongoing online social media channels through to the end of July, 2009.

This project is inspired in part by the success of the #HoHoTO fundraising party for the Daily Bread Foodbank in December 2008. The #HoHoTO fundraising party was attended by over 600 people, praised by the community, received attention on blogs and in mainstream media. For background, please read The Party that Twitter Built.  This project expands on the #HoHoTO model by combining a high profile event together with online content designed for hyper-local social media and mainstream media pickup.

SpinTO will kick off with a party hosted at The Mod Club in downtown Toronto on May 15, 2009. This community mashup party will bring together three amazing Toronto communities for one cause: supporting men, women and children in Toronto living with HIV/AIDS.

Uniting Toronto’s tech, social media, queer and cycling communities under one roof, SpinTO is a party unlike any other. Featuring DJ’s, social and interactive media and visuals, prize raffles and unique performances, SpinTO will attract a fantastic group of community leaders, volunteers and party people. We expect a soldout capacity audience of 600 in attendance.

It will be a night to remember, with all funds raised going to the Friends for Life Bike Rally in support of the Toronto People With AIDS Foundation.

Leading up to the May 15th launch event and continuing until the Bike Rally is completed on July 31st, SpinTO.ca will provide an online audience to stories of the Bike Rally: why people ride, the fun, the drama, the personal stories of triumph and the shared experience of community accomplishment.

The SpinTO blog will be the destination for these stories to be told and to continue the connections and energy of the launch event on May 15th. Sponsors have opportunities for pre-roll video ad placements as part of this story-telling project.

The SpinTO audience is aged 25-40, urban, engaged, creative, with high disposable income. This audience includes the desirable urban gay/queer demographic, as well as key tech/media influencers on social networks in Toronto’s technology community.

Sponsorship can be conveniently placed online at SpinTO.Eventbrite.com or please contact the organizers at sponsor@spinto.ca

• 10 complimentary event tickets
• High-profile brand recognition at the event
• Online ad placement at SpinTO.ca (300×250 px)
• Opportunities for branded experiences integrated into the SpinTO event

• 5 complimentary event tickets
• High-profile brand recognition at the event
• Online ad placement at SpinTO.ca (300×100 px)

• 3 complimentary event tickets
• Standard brand recognition at the event
• Online ad placement at SpinTO.ca (125×125 px)

Local businesses and members of the community also have the opportunity to be recognized as Community Supporters when they give a minimum donation of just $200. Of course, donations of any amount are welcome and can be made online or by emailing sponsor@spinto.ca.